The Shimano TCurve Tyrnos rods are every bit as tough as the reels they were designed for. There are two models to choose from, depending on the fishing style – a medium rod rated for 10-15kg line classes which would be perfect for use with a Tyrnos 20, and a heavier version better suited to 15-24kg line classes. Those same models are both available in a roller-tip configuration.

The classic Shimano Backbone Elite series receives a cool cosmetic enhancement for 2009 – a unique holographic fish scale finish.

Match them up with Shimano’s TLD or Tyrnos 2 Speed reels and they become suitable for a variety of fishing styles, whether you’re into lure or live bait trolling for marlin or bottom bashing for reefies in deep water.

The new Triton Sport-fishing Series is a versatile, extra-fast action Game series designed to be lightweight with an affordable price tag.

Each model features a black blank with black and silver bindings, extra-hard EVA grips, gunmetal coloured alloy reel seat and gimbal fittings and heavy-duty guide with extra hard ceramic inserts (AFTCO Roller top on 24kg model).

Shimano has had a long association with Beastmaster, and the resurrection of the name through this series implies tough rods for tough fish under tough conditions.

The new Aqua Tip rod range is going to prove popular with anglers for the incredible value for money they represent and for the wide variety of applications that the range caters for.

These days more and more ladies are heading out on the water and dropping a line. This series of rods were designed specifically for the growing army of female anglers.